Legal entity
- Operating company
- SB Loan Group, LLC
- State of formation
- Delaware (placeholder pending final entity confirmation)
- Principal place of business
- United States (full address to be published at production launch)
- Website
- sbloan.net
- Lead-generation status
- SB Loan is a lead generator (referral platform). SB Loan is not a lender, broker of credit, or debt collector.
Beneficial ownership
SB Loan Group, LLC is a privately held limited liability company. Beneficial owners (members holding 25% or greater interest) are disclosed to applicable state regulators and in our state-level lead-generation registrations as required by law.
To preserve operator privacy ahead of production launch, this page lists ownership categories rather than individual names. We will publish individual beneficial owners holding a 25% or greater interest, along with the percentage of their holding, when the site exits preview.
- Founder equity — held by the founder(s) of SB Loan Group, LLC
- Employee equity pool — for current employees of SB Loan, vesting on standard schedules
- Outside investors — none at preview stage. The company is bootstrapped pending production launch (see Funding & revenue below).
No lender, lead-generation aggregator, debt-relief firm, or politically affiliated entity holds equity in SB Loan Group, LLC.
Leadership team
All names below are placeholders pending the operator's sign-off on real identities. Author and reviewer pages are kept noindex until each individual has signed.
- Aleksei Founder — Chief Executive Officer (placeholder)
- Founded SB Loan in 2025. Background in consumer-finance product and growth.
- Andre Vargas, AFC® — Senior Financial Educator and lead editor of money pages
- See author page.
- Rachel Nakamura, CFP® — Editorial Reviewer
- See author page.
- Roman Okafor, JD — Consumer Law Reviewer
- See author page.
- Victor Mensah, AFC® — Military & Veterans Editor
- See author page.
- Andre Underwood — Senior Personal Finance Writer
- See author page.
- Diego Delgado — Licensed Lender Reviewer
- See author page.
Funding and revenue
SB Loan earns revenue in one and only one way: when a visitor who chooses to be matched with a lender in our network completes an application and the lender funds a loan, the lender pays SB Loan a referral fee. The fee is independent of the dollar amount or term of the loan; it is a flat referral, not a percentage of interest or fees.
At preview stage SB Loan Group, LLC is bootstrapped — funded by founder equity and operating cash flow. There are no outside investors, no venture capital, no debt facilities, and no grant-making organizations behind the company. If that changes, we will update this page within 30 days of any material new funding.
We do not accept paid editorial placements, sponsored articles, advertorial content, or guest posts from lenders. We do not accept payment for editorial rankings, "best of" lists, or comparison content. The detailed firewall between editorial and commercial is described below.
No lender ownership stakes
- SB Loan Group, LLC does not own equity in any lender, debt collector, debt-relief firm, or affiliated lead generator.
- No lender or other regulated financial firm holds equity, convertible notes, or revenue-sharing rights in SB Loan Group, LLC.
- No officer, director, or employee of SB Loan holds an equity, board, or paid advisory role at any lender in our network or any direct competitor of one. Any pre-existing roles are required to be unwound before joining SB Loan in an editorial or partnership capacity.
No political affiliations
SB Loan Group, LLC does not make political contributions, fund 501(c)(4) advocacy groups, or take public positions on candidates or partisan policy. We do publish what statute and regulator guidance say about small-dollar lending and we will comment on regulator rulemakings when invited to do so as a stakeholder, but those comments are technical and published in full on our research pages.
Editorial firewall
Our editorial team — authors, reviewers, fact-checkers — does not see partner-specific commercial terms when making content decisions. Specifically:
- Rankings in our alternatives content and state hubs are based on documented cost and accessibility criteria, not on which partner pays more.
- Inclusion in the lender match flow is determined by state licensing, MLA compliance, complaint volume, and underwriting quality — not by commercial terms.
- Partnerships staff have no approval authority over editorial content and cannot see drafts in progress.
- Editorial staff do not have access to partner-revenue dashboards.
For the full editorial process see our editorial policy.
Why we publish this page
Most consumer-finance sites do not publish a meaningful ownership disclosure. They publish a corporate name and a "we may earn a commission" line at the bottom of articles, and that's the end of it. We think YMYL readers deserve more — particularly readers facing a $300 cash crunch who need to know whether the site recommending the lender has skin in any other game.
This page exists so a reader, a regulator, a state attorney general's office, a peer publication, or an investigative journalist can answer the following questions in five minutes without filing a public-records request: who owns SB Loan, who runs it, how it makes money, what relationships shape its recommendations, and what it will never do regardless of revenue potential.
Changes to ownership or funding
Material changes to ownership (a new beneficial owner above 25%, a sale of the company, an outside investment round, the addition of any new revenue stream that involves a different product vertical) will be reflected on this page within 30 days of the closing date. For changes that materially affect the editorial firewall — for example, a new owner that is itself a regulated financial firm — we will provide direct notice to readers via a banner on the home page and on every money page for 30 days following publication of the update.
Contact
Corporate inquiries: [email protected]. Legal/compliance: [email protected]. Regulator requests: [email protected]. Press: [email protected].